Brand guidelines · v0.1 · Sep 2026
stoneart.in brand
The identity system for stoneart.in — logo, colour, type and stationery, and how to use them together.
About the name. Refers to the creative artistic work involving stone, symbolizing craftsmanship and elegance.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “s” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#14494ERGB 20, 73, 78#0D3033RGB 13, 48, 51#D17A4ARGB 209, 122, 74#13322FRGB 19, 50, 47#F2EFE8RGB 242, 239, 232Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Cormorant Garamond
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxCrafting Beauty from StoneH2 · 36pxCrafting Beauty from StoneH3 · 24pxCrafting Beauty from StoneBody · 17pxCrafting Beauty from StoneCaption · 13pxCrafting Beauty from StoneLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@stoneart.in
www.stoneart.in
Founding Team
stoneart.in
hello@stoneart.in · www.stoneart.in
www.stoneart.in
Explorations
Alternative wordmark directions considered for stoneart.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.